* Your page title is used as a suggestion for the title in Google’s search results. Describe your business in a concise, informative phrase.
* Domain names are an important part of Google’s search results. Choose a descriptive and easy-to-read domain name for your website. Sub-pages should also be easy to read. For example, use http://www.stasiasbakery.com/custom-cakes instead of http://www.stasiasbakery.com/prodid?12345.
* Meta descriptions are page summaries often used by Google and other search engines on the search results page. Write unique descriptions for each page in 160 characters or less