The Power of a Great Landing Pages!
Before getting to the heart of the matter in learning how to use a well conceptualized landing page to minimize your bounce rate, it is important to get a clear understanding of what a bounce rate means to you. What constitutes a bounce is relative. For example: For informational sites that are designed to provide quick answers, what would be considered a bounce is normal. Once a user has obtained the information they seek, there is no need to remain on the site. You must determine your bounce threshold. With that understood, you can now take a look at several ways that you can use a good landing page to reduce your bounce rate.
With the advancement in technology, websites are more high speed and user friendly. Users have been conditioned to expect more than they did several years ago. If your home page takes too long to load, or is too crowded to process, users will simply leave your site to find a more user friendly site and attractive site.
Another way to you use a landing page is by creating an immediate call to action; making it readily visible on the landing page. This can be done by creating a button that says “Learn More”, “Click Here”, “Sign Up Now”, “Contact Us Today”, etc. This call to action can call the customer to sign up for email notification, purchase a specific product, participate in a survey, or a number of other activities that will allow your site to engage the customer. The longer they stay on the site, the better the results.
Increase Content Relevancy
Insure that the content on the page is relevant to the audience you are targeting. Irrelevant content is a major turnoff. Everyone is busy and in a hurry these days, they don’t want to navigate through irrelevant content. Content that is relevant grabs their attention.
Use attractive imagery to catch their attention. Don’t over crowd the page, but provide the appropriate imagery. It is important to understand that aesthetics, even color selection plays a major role in keeping visitors on your site and reducing your bounce rate.
Whatever you do, insure that the page loads quickly; a page that takes more than a second or two to load, will definitely result in a bounce.